Le taux de conversion
Example: Le taux de conversion de notre site a augmenté ce mois-ci.
Definition
"Le taux de conversion" refers to the percentage of visitors to a website or users of a service who complete a desired action, such as making a purchase or signing up. It measures the effectiveness of marketing or business strategies in turning interest into results.
Etymology
The term "le taux de conversion" comes from French, where "taux" means rate or ratio, and "conversion" refers to the act of changing or converting. In business, it specifically evolved to describe the rate at which leads or visitors convert into customers, reflecting a shift from general conversion meanings to a marketing-focused context.
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"Le taux de conversion" appears in the Vocaplus list "French - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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the conversion rate