Die Markterweiterung
Example: Die Markterweiterung brachte unserem Unternehmen neue Kunden.
Definition
"Die Markterweiterung" refers to the process of expanding a company's market reach to attract new customers and enter new geographical or demographic areas. It involves strategic actions aimed at increasing the customer base and boosting sales beyond existing markets.
Etymology
The term "Markterweiterung" is a compound German word formed from "Markt" meaning market and "Erweiterung" meaning expansion or extension. It literally translates to 'market expansion,' reflecting the business practice of growing beyond current market boundaries.
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"Die Markterweiterung" appears in the Vocaplus list "German - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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market expansion